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Providing Market Research for the Technology Industry 

Our Services In The Technology Industry

The speed at which technology is evolving requires companies to not only out-think but also to outpace the competition. Sometimes the most-well-intentioned companies with the greatest ideas rush to market assuming their technology is sure to succeed, only to find there were some critical details they overlooked. Well-designed market research helps technology companies innovate against insight and enter the market with greater confidence.

Our technology industry experience includes:

Customer satisfaction/voice of customer:

Understanding customer experience is critical to ideating and determining potential paths for improvement and invention. We’ve conducted countless quantitative and qualitative studies to assess our clients’ and the competition’s performance from the customer perspective.

Product development:

One of the most common applications of market research in technology is to support product development efforts. Whether a completely new software application or platform, or minor enhancements to existing technology, we prescribe and design the right research to ensure our clients’ solutions are positioned to succeed in their markets.

Concept testing:

Once product development has started, we work closely with product managers, designers and engineers to help prioritize solution features based on their true importance to customers. Depending on the need and audience, we customize qualitative and/or quantitative methodologies to maximize product value, utility and appeal.

Market extension:

When considering entering unfamiliar or less familiar territories, our clients value guidance that comes from primary or secondary research on relevant market dynamics such as competitor activity, market share, purchase cycles, purchase requirements, product support requirements and more. This kind of intelligence helps them assess the risk-to-reward ratio and to understand the types of resources and infrastructure investments they need to make to branch out most effectively.

Competitive landscape assessment:

Most projects incorporate some level of competitor evaluation. We use secondary and primary methods to learn what’s happening with the competition so that our clients are sure to offer differentiated yet meaningful solutions, services and value propositions.

Merger and acquisition support:

Some of our technology clients are operating within an organization that has been transformed by mergers or acquisitions, or they may be considering acquiring a new company to expand their capabilities. There are a number of ways research can be employed to identify the ways customer journeys have been or could be impacted by an organizational change, or by a shift in product offering. Insights also help these clients determine how well a prospective acquisition aligns with their existing brand and framework, and how much investment might be required to integrate successfully.

Some of our technology clients’ industries:

  • Adhesives

  • Automotive

  • Cloud solutions

  • Electronics

  • Filtration

  • Healthcare/Med tech

  • Insurance

  • Landscape equipment

  • Legal

  • Life sciences

  • Power supply and generation

  • Software manufacturing

  • Tools


Our studies have included these audiences:

  • C-level leadership

  • Consumers

  • End-users (all industries)

  • Engineers

  • Plant managers

  • Equipment operators

  • Marketing leaders

  • Procurement 

  • Product designers

  • Product developers

  • Product managers and directors

  • Subject matter experts

  • Supply chain partners

  • Technicians

  • User experience leaders

Connect With ISG


2626 E. 82nd St.  Suite 220  

Bloomington, MN 55425

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