Information. Insight.
Advantage. |
Monthly
Trend Report
July, 2010
Focus: Generational
Markets | |
Never before have
so many distinctly different generations
intersected in spheres of work, education and
consumption. Varying value sets, interests,
attitudes and habits can make generational
segmentation and targeting a complex endeavor. ISG
can help you understand your brand connection with
different generations - allowing you to tailor
your products, services and marketing strategies
for maximum appeal and
relevance. |
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Marketing to
Gen Y:
What you can't afford not to
know
Source:
startupnation.com
Generation
Y. You've heard that they don't watch TV,
and you've probably been told that they don't read
that much. Your research tells you that you
can't target them through MTV anymore, and you
certainly can't tell Gen Y what is cool. So
how do you reach these 71 million "Millennials"
that spend over 200 billion dollars annually and
will soon replace the baby boomer generation as
the largest percentage of the workforce? The
answer is simple-you STOP marketing to them.
Let me explain.
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Is it time for
Generation X to lead us?
Source: Psychology Today, July 4,
2010
Look out Baby Boomer leaders, Generation X is
about to take over. Generation X ("Xers"), born
between 1960 and 1980, is not going to lead like
the Baby Boomer Generation ("Boomers"). Xers are
also leading in a very different world economy and
in a very different business model than that of
their Boomer counterparts.
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Boomers Will
Create New Growth Industries and New
Wealth
Source: cnbc.com, February 12, 2010
 Lockstep with Boomer aging,
established industries are about to grow
exponentially, and new wealth will be created by
enterprises yet to be conceived.
...When boomers focus their wealth on
shared goals, such as the need to see the world
before they die, billions of dollars will follow.
"Generation Reinvention", as I like to call it,
will answer unrequited dreams notated on countless
bucket lists. Travel and tourism-related
expenditures will grow dramatically. Thousands of
entrepreneurial businesses will
emerge.
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Recession
Intensifies GenX Discontent At Work: Generation X
Vs. Baby Boomers, GenY
Source: huffingtonpost.com, November 16,
2009
They're antsy and edgy, tired of
waiting for promotion opportunities at work as
their elders put off retirement. A good number of
them are just waiting for the economy to pick up
so they can hop to the next job, find something
more fulfilling and get what they think they
deserve. Oh, and they want work-life balance, too.
Sounds like Gen Y, the so-called "entitlement
generation," right?
Not necessarily, say people who track the
generations. In these hard times, they're also
hearing strong rumblings of discontent from
Generation X. They're the 32- to 44-year-olds who
are wedged between baby boomers and their
children, often feeling like forgotten middle
siblings - and increasingly restless at work as a
result. read more
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Leading a Multigenerational
Workforce Source:
AARP
Managing the multigenerational workforce:
employers face challenges in integrating not only
the skills but the different values and needs of a
diverse group of workers.
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Information
Specialists Group, Inc.
2626 E. 82nd St.,
Suite 220
Bloomington, MN 55425
Phone:
952.941.1600
Toll-Free: 800.279.5314
Fax:
952.942.0747
info@isgmn.com
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