http://isgmn.com/TrendReport_2010

Information. Insight. Advantage.

Monthly Trend Report May, 2010

As a service to our clients, ISG is launching a monthly newsletter to track trends and issues that are impacting individuals, businesses, and society. Resources will include current news, research and opinion pieces - but whatever the source, it will be something we think is important for you to consider in your planning process. If you find an article you feel provides valuable insights and could be included in future editions, please use the email link on the right to submit a link to the article.

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STATUSPHERE

Source: trendwatching.com, May, 2010

What constitutes status in consumer societies is fragmenting rapidly. Information Specialists Group May Trend Report This article offers a high-level framework to help you understand how your customers fit into and shape the evolving definitions and symbols of status.

LINK TO THE ARTICLE

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Strategic Planning is Dead - Long Live Strategy Execution

Source: Fast Company, March 31, 2010, Blogger Norman Wolfe

The current approach for defining where an organization is going and how it will get there - the ubiquitous Strategic Planning Offsite meeting - can no longer produce the desired result. Why? In our dynamically changing world, the environment where we execute is not the same one we originally planned for.

LINK TO THE ARTICLE

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How a New Jobless Era Will Transform America

Source: Atlantic Magazine, March 2010, Don Peck

The Great Recession may be over, but this era of high joblessness is Information Specialists Group Market Research probably just beginning. Before it ends, it will likely change the life course and character of a generation of young adults. It will leave an indelible imprint on many blue-collar men. It could cripple marriage as an institution in many communities. It may already be plunging many inner cities into a despair not seen for decades. Ultimately, it is likely to warp our politics, our culture, and the character of our society for years to come.

LINK TO THE ARTICLE

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Top 10 Trends in Business Intelligence for 2010
Source: Information Management Online, March 5, 2010, Julie Langenkamp

2010 may bring some relief to the economic decline, and indications show that companies are starting to shift their focus from survival to revival. Vickie Farrell, Manager, Market Strategy, Business Intelligence Solutions, HP Software & Solutions, explained that the list of trends was developed in part out of surveys HP conducted at popular business intelligence and data warehousing conferences throughout 2009. "The responses reveal that people are getting serious," said Farrell. Much of that focus is on BI which, in spite of some characteristics of a mature market, remains a source of relative growth and innovation.

LINK TO THE ARTICLE

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The State of the Market Research Industry: Optimism and Challenges
Robert McGarry, Jr., President, ISG

The Council of American Survey Research Organizations (CASRO) has been creating multiple opportunities to review the state of the market research industry. In November, it held its annual Data Collection Conference in Las Vegas. In February, it published its annual 'Year-end State of the Business Survey'. These resources showed an interesting contrast of optimism and challenges facing the industry.