Beyond descriptive information, decision-makers need research that can measure the value buyers place on product or service characteristics and how buyers will behave in the marketplace. Common applications include:
Market Analysis
Measure price sensitivity (elasticity)
Determine market potential & penetration
TURF-like problems
Situational analysis
Competitive positioning
Market segmentation
Determine market potential & penetration
TURF-like problems
Situational analysis
Competitive positioning
Market segmentation
Product Analysis
Product development
Product design
New product introductions
Branding and packaging
Product design
New product introductions
Branding and packaging
ISG Market Simulators
ISG’s Market Simulators are interactive tools that allow decision-makers to play out various “what-if” scenarios with their product or service in a competitive context and evaluate the results.
ISG uses Sawtooth Software’s Adaptive CBC, CBC and MaxDiff software.
Return to Research Services