The market landscape is changing in real-time and the business of business has become decidedly complex. Incisive decisions and action are key to rising above the fray and finding unrivaled, sustainable advantage. As your dedicated market research partner, ISG will help you soar above the chaos to clearly see—and seize—your opportunity.
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Our Company
Independently-owned since 1996, we are a full-service market research firm, offering turnkey research solutions and strategic consulting for clients across a wide variety of industries.
Who we are and who we can become is defined by the level of success we help our clients achieve. We are committed to progressing the practice of market research – expanding service offerings as new means and methods emerge.
Our team is dedicated to helping our clients
- Navigate complex and dynamic marketplaces with greater ease, clarity and confidence
- Get closer to the information and people holding the keys to their growth potential
- See where their strengths lie and where to focus on change
- Realize efficiencies in process, operations, development and communication
- Achieve and sustain competitive advantage
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Our Approach
Clients don't come back to us for the menu of services we offer. They come back because we helped them learn something that had a positive impact on the way they do business. Our approach is service-centric. We work closely with clients to understand their business, so that our work accurately addresses both the discrete challenges affecting them today as well as potential broader implications going forward.
We use a four phase process in our approach
- First, we evaluate client issues and objectives
- Next we define information needs and mutual outcome objectives
- Once those objectives are defined, we apply the appropriate mix of methodologies – integrating quantitative and qualitative practices and teams
- Finally, the resulting data is synthesized and translated into insights and recommendations that create advantage
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Our Services
We believe that information and insight help create advantage, and that there is no one-size-fits-all service or methodology for any given information need. We work relentlessly to build on our service offerings, customizing every approach to help our clients achieve transformational results every time.
Our services include:
- Assessments and planning
- Attitude, perceptions, awareness and utilization
- Brand analysis, re-brand, brand refresh
- Competitive intelligence
- Concept testing: Creative, messaging, new product, promotion, merchandising, website
- Consumer segmentation and profiling: Demographic, psychographic, technographic
- Customer loyalty / net promoter scoring
- Market potential and penetration
- Market segmentation
- Monitoring: Trends, brand health
- Organizational research: Sales performance, change management, organizational health assessment
- Pricing strategy
- Product development / product improvement
- Product testing
- Recall: Brand, campaign, message
- Secondary research
- Situational analysis
- Strategy consulting
- Tracking studies
- Website usability testing
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Our Capabilities
We're continually building on our turnkey infrastructure with resources such as our full-time call
center, data collection expertise and opt-in research panels – allowing us to provide a level of
project efficiency and quality control that other firms just can't match.Quantitative
- Surveys: Online, phone, intercept
- Conjoint modeling
- Price sensitivity
Qualitative
- Focus groups
- In-depth interviews
- Website usability labs
- Ethnography
- Secondary analysis
- Monitoring: Trends, social media
Data Collection
- Telephone interviews—multi-mode
- Polling
- Study recruitment
- Panel recruitment
- Intercept
- Multi-mode
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Our Experience
Over the years, our work has spanned B-to-B and B-to-C organizations as well as the public sector. We also have extensive background investigating environmental issues. Want more information? We'd be happy to share case studies or work examples upon request.
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B-to-B and B-to-C
Our broad industry experience includes organizations across these industries:
- Agriculture
- Automotive
- Consumer packaged goods
- Energy
- Financial services
- Fitness
- Food and beverage
- Green innovation research
- Healthcare: Medical device, pharmaceutical
- Hospitality
- Insurance
- Legal
- Publishing
- Manufacturing
- Marketing and advertising
- Non-profit
- Real estate
- Restaurant
- Retail
- Technology products
- Transportation
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Public Sector
Our public sector division serves the unique research needs of public institutions, state and local governments and other public organizations. Examples include:
- City & county service assessments
- Community planning
- Education research
- Energy consumption and conservation research
- Hazardous materials studies
- Library studies
- Parks and recreation studies
- Recycling studies
- Resident surveys
- Utilities studies
- Voter issues research
- Water and air quality research
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Conjoint/Choice-modeling Analysis
Our interactive market simulators allow us to analyze scenarios where consumers are faced with trade-off choices among products or services in a competitive context. Common applications include:
Market Analysis
- Measure price sensitivity (elasticity)
- Determine market potential & penetration
- TURF-like problems
- Situational analysis
- Competitive positioning
Product Analysis
- Product development
- New product introductions
- Product design
- Packaging design
- Market segmentation
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Our Research Panel
We maintain one of the largest opt-in research panels in the Twin Cities and we have relationships with a broad network of other national and international panel groups. Whether local or global, we can efficiently target and customize participant groups or respondents to meet exacting sample and recruitment needs.
While we conduct studies across audiences, we have unique expertise with hard-to-reach, hard-to-recruit and hard-to-engage audiences such as:
- Physicians: Cardiac surgeons, electrophysiologists, cardiologists, neurosurgeons, orthopedic surgeons, etc.
- Legal professionals: Partner attorneys, associates, judges, corporate counsel
- C-suite executives
- Agriculture professionals
- International
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Contact Us
ISG
2626 e. 82nd st., suite 220
bloomington, mn 55425p 952.941.1600 800.279.5314
f 952.942.0747
e info@isgmn.comJoin Our Panel
Employment Inquiries
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